Based in Tel-Aviv, Iota will present at the occasion of Maison&Objet and the Paris Design week, his collection with carpets, pillows and poufs by handmade textile knitting.
Their contemporary universe associate trendy and warm colors to luxurious materials and to a traditional hand-craftmanship.
But more than a pronounced design, Iota have a humanitarian approach : they control all the fabrication, from the single stitch to the final product - and aims to work within communities with high rates of unemployment, by provide mentoring and training programs for women and give them a source of income.
The Iota name has a meaning of "a bit" in Latin - and promote the slow design values.
By promote the hand-craftmanship of those women combine to modern technologies and to a contemporary vision, Iota propose an engaged design which directly impact on life.