SAVVY Studio unveils the redesign and new campaign for the iconic Mercedes House
Located in the center of Hell's Kitchen, SAVVY Studio's latest project Mercedes House has the finest modern luxury rentals one can find in New York City. For the apartment building, which was designed by architect Enrique Norten seven years ago, SAVVY rebranded the building with character, using the motto "A Full Living" to represent the revitalized identity of the building.
From the redesigned interiors that feature a classic mix of mid-century modern and contemporary pieces to the branding that represents the iconic nature of the brand, the design studio want the people who choose to stay at Mercedes House to know that it is more than just selling an average apartment. It is a whole new way of living, reinforced by the excellence the apartment building is known for. Along with other aspects of the branding such as the logo and the unique materials of the furniture, SAVVY has also created a video campaign that perfectly embodies the new Mercedes House.