SAVVY Studio unveils Mast Books
SAVVY Studio has revealed the new design for Mast Books. Located in New York’s East Village, the Mast Bookstore will be the second location for the bookstore known for its functionality, simplicity and intellectualism. Taking elements from the original location, the studio has reinterpreted those ideas into the bookstore to demonstrate its evolution.
The Mast Books bookstore is recognized throughout New York as a location that is as cozy as it is artistic, with a functional space that is not overly-designed yet representative of the brand. Therefore, it was important for SAVVY to showcase these elements as well as present the evolution of the store in its new location.
For the second store, the space was reestablished so that books would be the focal point. Each and every book within the store is unique, and like a gallery, the one-of-a-kind books are part of a signature collection. Because of this exclusivity, the entire store was designed to be an organized space, one that perfectly showcases the books without being too cluttered.