Maison&Objet presents the results of its January 2024 edition
Inspiration, Curation, Solutions:
A winning triptych
That's what visitors to the Maison&Objet show will remember the day after it closed at the Parc des Expositions de Paris-Nord Villepinte.
The bitter cold of January did nothing to dampen the good humour and enthusiasm that marked this anniversary edition. The snow added a touch of magic. Live music, coffee and biscuits distributed at the entrance to the show... a warm atmosphere welcomed visitors and exhibitors and spread throughout the seven halls of the show.
At the end of this year's show, we can report significant growth for both visitors and brands, and a desire on the part of specifiers and retailers alike to identify new business levers thanks to a particularly demanding selection of products and services, and inspiration from the events staged by Maison&Objet.
Key figures: a growing show
As far as exhibitors are concerned, the show has done a great deal to renew its offering: +9% in the total number of exhibitors compared to January 2023, with 2,516 brands, over 60% of them international, and 30% of the offering made up of brands that are new or are exhibiting at the show for the first time.
This enriched and attractive offering was matched by a 5% increase in visitor numbers. While September 2023 saw a more timid response from French visitors, the drive to win back this key target worked in January. This session's growth was driven more by visitors from France (+9%) and the export market (+25%), with the United States up by 8% and Asia up by 83%, driven by Japan (+52%), India (+18%) and the return of China.
Europe, on the other hand, was down 9%, suffering from a complex economic situation, partly due to inflation. At the end of the show, there was an almost even split between French and international visitors (58% from France, 42% from abroad). We can also see that the three major visitor profiles, interior architects - who recorded the strongest growth at +8% - hospitality professionals (+2%) and retailers (+1%) came in search of solutions, inspiration and novelty. Although the latter may have suffered from a mixed end to the year, this is a time for dynamism and renewal, as they seek out products and solutions that are innovative, desirable and respectful of the planet.
The growth in visitor numbers, and in particular that of specifiers, is a sign of the upmarket nature of the show's offering, which has been reorganised into clear, coherent areas - WHAT'S NEW? In Decor; WHAT'S NEW? In Retail and the Hospitality Lab - has given visitors a clearer picture of the full range of creative and business solutions on offer in all the halls. The strong representation of interior designers and decorators underlines Maison&Objet's increased desirability, enabling the show to reaffirm the essential dimension of this international event for all decoration, design and lifestyle professionals looking for inspiration, curation, new products and solutions to ensure the success of their projects.
Mélanie Leroy, General Manager of Maison&Objet concludes:
"Since my arrival ten months ago, all our teams have paid particular attention to listening to our customers, exhibitors and visitors alike, in order to find solutions tailored to their individual needs. Our efforts have been focused on making our offer more premium, with a large number of new products, on providing inspiration through the promotion of growth markets and original scenographies, and on proposing useful and applicable solutions to help them with their projects. The initial response has been very positive, and we're encouraged to keep up the good work!
An international benchmark show for 30 years, now more than ever we are anchoring ourselves in the future with the ultimate mission of amplifying creativity and business for decoration, design and lifestyle professionals from all over the world. Bringing together desirability and business, that's what Maison&Objet is all about!
Maison&Objet will be back from 5 to 9 September 2024 to continue celebrating its thirtieth anniversary with an equally dynamic second instalment to stimulate decoration, hospitality and retail. In the city, Paris Design Week will take over from Maison&Objet In The City, and will also be inviting the general public to discover some exceptional installations. In the meantime, the energy continues online, on MOM's digital platform, which now enables professionals to place orders directly with brands.
