S2H Communication is pleased to announce its new collaboration with La Fibre Artisanale.
La Fibre Artisanale is a women's company that promotes local plant fiber know-how through inspired design.
La Fibre Artisanale, a new brand presented for the first time at the last edition of Maison&Objet 2024, is the brand with a green and vegetal heart to be discovered urgently for the arrival of fine weather. La Fibre Artisanale was created to bring together the ancestral Tunisian know-how of mat weaving and the visions of inspired artists. The result? Floor mats, decorative tapestries and accessories that give a raw, sunny character to interiors and gardens.
La Fibre Artisanale is committed to promoting a genuine local cultural heritage, with the collaboration of internationally renowned Tunisian artists and designers. For design and production, we find singular craftswomen who carefully weave authentic motifs into exceptional pieces. The brand also contributes to the development of fair trade, a social economy, respect for the environment and the sustainability of local craftsmanship.
Through its products, which evoke poetry and craftsmanship, this very young brand thinks and shapes its various exceptional pieces to dress gardens and terraces, but not only that, since these unique, hand-made pieces are also the object of innovative design and can, in the blink of an eye, sublimate an entrance hall, enlarge a living room or become the original headboard.
A WOMEN'S STORY
La Fibre Artisanale was born of the collaboration between three women: Samia Cherif, Memia Taktak and Azza Meknini, all committed to the cause of women and the preservation of Tunisian craftsmanship. An entrepreneur with extensive knowledge of the creative and media worlds, Samia Cherif has always been involved in her country's cultural and social development. Thanks to her extensive travels, this businesswoman has always had a keen eye for world trends and cultures, which led her to join forces with Memia Taktak and Azza Mekneni, at the helm of one of Tunisia's most prestigious design agencies, DZETA.
This trio of skills came together with the ambition of taking the image of a range of eco-responsible products with a refined, innovative design to the international stage. A range of products that can appeal to a broad public worldwide, eager to participate in this chain of virtuous values.
